“Cash is king” – Warren Buffett
Just like in finance Warren Buffett said Cash is king. In affiliate marketing traffic is king, why you ask? because affiliate marketing is build on that, Traffic. In order to make any money, you would have to drive traffic to buy the product from the seller, for you to earn the commission. Traffics are your clientele that you got to offer. There are 3 kinds of traffics:
1. Organic Traffics
2. Paid Traffics
3. Junk Traffics
Organic traffic generally refers to non-paid traffic, so includes traffic from:
- Search engines like Google, Bing and Yahoo.
- Social media sites like Twitter, Facebook and Pinterest.
- Referral traffic from other sites
- Direct traffic
Such traffic is all achieved organically, rather than through a source of advertising or paid promotion of some kind.
Direct traffic is one of the most common sources of visits to your website. Direct traffic is defined as visits with no referring website. When a visitor follows a link from one website to another, the site of origin is considered the referrer. These sites can be search engines, social media, blogs, or other websites that have a link to another website for visitors to follow. Direct traffic, however, categorizes visits that do not come from a referring URL. Often, these visitors manually enter the URL of the website or have it bookmarked. In many cases, direct traffic can be due to internal employees logging onto your company’s web page or current customers going to your login screen. To keep this data clean, be sure to filter out internal IP addresses so that any employee traffic is not counted towards traffic numbers.
Paid traffics as the name suggested are traffics that is paid for. Usually in the form of pay-per-clicks such as Clickbank or Google Adwords, used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. There are various kinds of marketing make use of paid traffics such as Search engine optimization, social media marketing, email marketing, referral marketing, content marketing and native marketing. I’d like to drive into each of these in depth in the future, thus will not go through in here.
Junk traffic generally refers to visitor packages that you buy from different websites where you’re offered tons of hits for a very low price. In other words, you buy the option to have whoever or whatever you purchased from send people to your website. Which I would not recommend those types of traffic, are either bot related or totally not targeted. In the end, it is money wasted. That’s why they are so cheap and seem so good to be true.
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